Prince Sultan Cultural Centre

The concept of the Jeddah Exhibition Center is primordially inspired by the unique positioning of the plot within the Prince Sultan Cultural Centre development, an expansive mix-use multi-tiered self-sustained community envisioned under the patronage of HRH PR Khaled Al-Faisal.

The curvilinear shape of the proposal draws inspiration from the surroundings – an ever changing formation of sand dunes. Its free-form creates an edifice that not only enforces the notion of natural occurrence but also allows flexibility for different types of exhibitions and events. An entirely open plan is accomplished by placing the structural skeleton outside the envelope thus maximizing the exhibition’s floor flexibility. The core of the available plot is designed as an open plaza, an outdoor event space, onto which covered exhibition areas spill.