SHERAA Headquarters

SHERAA HQ’s architectural concept is a dialogue
between past and future. The design approach
is inspired by the rapid growth of information
technology of the past decades. The accelerated
evolution of digital information and automated
systems, in recent years in education, not only
have had a direct impact on the overall attitude of
the younger generation, but also how the future
workforce will function differently than today.
Millennials have already shaped a new way of
working, in casual, open and free environments,
preparing for an even more mobile cloud based
work structure.

The project takes on a exchange between past &
future, as it does between youth & mentors, and
entrepreneur & their experience. It is important
to remind ourselves that our ambitions depend
on our past, our mentors and our inspirations. The
future is elevated, as the outreach of our efforts,
but the foundations of our objectives is directly
motivated by our past.

The architectonics of the Headquarters not only
express the duality between these principles, but
are also in contrast between one another by the
transparency of the present in contrast with the
solidity and opacity of the future.